The Google Ads Optimisation Score
In the world of Google Ads, there are countless optimisations you can make within your account. Sometimes it is difficult to really know where you should be looking and where to focus your attention...
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Latest news, view and tips from Pixal Ltd.
Maximising The Returns From Your Google Ads Account
To build a truly profitable Google Ads account, you will need to have the right foundations to build upon. Once you have the right foundations, you can check and tweak your Google Ads account for greater profitability....
Device Optimisation in Google Ads
If you want to use Google Ads to drive more enquiries, sales and profit into your business in 2019, then you must capitalise upon the optimisation opportunities within your account. ...
Getting Your Google Ads Account Structure Right!
The structure of your Google Ads account is hugely important.
If you get it wrong, you will cost yourself enquiries and sales… and your ‘cost per sale’ for the ones you do get will be much, much higher than it needs to be!...
The Hidden Treasure Within Your Google Ads Account
This month we will be setting the foundations for what will be a regular ‘how to’ contribution to the circular, where I let you know all the places to check and tweak within your Google Ads account for greater profitability...
Brand Bidding on Google Ads… Should You Do It?
One thing I get asked a lot is my opinion on brand bidding and whether businesses should do it...
Using The Right Bidding Strategies On Google Ads
If you’re using Google Ads, you may have noticed that there are a number of bidding strategies available to you. So, the big question is…what one should you choose?...
Using The Google Display Network Within Google Ads
You may have heard of the Google Display Network (GDN) but do you know all the different ways in which you can use it?...
The Google Ads Changes To Consider Post-COVID
With lockdown behind us and confidence returning, we are all raring to go again in a quest to make the second half of this year especially good!...
Want to quadruple your Google Ads leads… without spending a penny more on clicks?
Every Monday I ask all of my account managers for the stats on every single one of our clients...
Beware! The Google Ads Metrics That Can Steer You Off Course…
Every week I review Google Ad accounts. I love it – there’s nothing better for me than digging deep into the data to unpick the untapped areas of opportunity in an account...
Maximising Your Google Ads ROI… Beware of doing things the ‘easy’ way!
So, you're looking to get started on Google Ads, but you have no idea on where to start. You decide to take a bravery pill and create your first Google Ads account...
Seasonal Optimisations with Google Ads
Whilst your main focus for this time of year might be picking out that perfect present for a loved one or jazzing up your house up in Christmas decorations, there may be one thing that isn’t getting the attention it deserves...
Latest Updates in Google Ads
Google Ads is an ever-changing landscape. New features are released regularly and it can be difficult to keep up to date with every new update...
Remarketing Lists for Search Ads (RLSA)
If you ask most people who advertise on Google Ads what Remarketing is, they will describe it as the Ads that run on Google’s Display Network...
Using Google Ads Editor
Time is a very precious asset! You plan your day out, you make a to-do list, then all of a sudden it’s 5pm and you're only halfway through your list. Typical!...
Search Term reports on Google Ads
With Google Ads, you put keywords into your account that you want to trigger your Ads, so the person searching those keywords can find your company and hopefully become a customer...
Remarketing on Google Ads
Today, I want to give you some food for thought as to how you implement your remarketing campaigns...
Using Ad Extensions on Google Ads
Google Ad Extensions. What are they, why use them and how can they help your account?...
Call Only Ads within Google Ads
Do you have a business where you tend to have a conversation with your prospects before they buy?...
Ad Scheduling within Google Ads
Do you have Ad Scheduling correctly setup within your Google Ads account?...