By focusing on users who show genuine interest in your site, you can increase conversions and improve ROI. Find out more…
Engagement-based remarketing is a powerful strategy that can maximise the effectiveness of your PPC campaigns. By targeting users who have shown a significant level of interest in your site, we can drive better quality leads and higher conversion rates.
How Engagement-Based Remarketing Works
Remarketing is a Google Ads feature that allows advertisers to reconnect with users who have previously visited their website.
While traditional remarketing targets all past visitors, engagement-based remarketing focuses specifically on those who exhibit high engagement, such as spending more time on the site or viewing multiple pages. This refined targeting ensures your ads reach prospects with a higher likelihood of converting.
User engagement, of course, is a strong indicator of interest and intent. Simply put, people who spend more time on your site or explore multiple pages are likely more interested in your products or services than those who leave quickly. By targeting these highly engaged users, you can tailor your marketing efforts to a more receptive audience, improving both conversion rates and return on investment (ROI).
Key Metrics for Engagement-Based Remarketing
At Pixal, we analyse several key metrics to define high engagement. These include:
- Time on Site: Users who spend significant time on your site are likely to be more interested in your offerings. We can set thresholds to target those who exceed a certain duration.
- Page Views: Visitors who view multiple pages demonstrate deeper interest and are further along in their decision-making process. By targeting these users, we can create more relevant and compelling ad experiences.
Implementing Engagement-Based Remarketing
Here’s how we implement this strategy to optimise your campaigns:
- Data Analysis: We start by analysing your website’s analytics to identify patterns in user engagement. This helps us set appropriate thresholds for time on site and page views.
- Audience Segmentation: Based on this analysis, we create segmented audiences within Google Ads. These segments focus on users who meet the defined engagement criteria.
- Customised Ad Creative: We develop customised ad creatives that resonate with these highly engaged users, addressing their specific interests and needs.
- Continuous Monitoring and Optimisation: We continuously monitor the performance of these remarketing campaigns, making adjustments as needed to improve results.
Balancing Engagement and Cost-Effectiveness
While targeting high-engagement users is essential, it’s also important to manage your budget effectively.
We balance the focus on engagement with cost per lead (CPL) to ensure your remarketing campaigns are both impactful and cost-effective.
By analysing the performance data, we can adjust bids and budgets to maximise ROI without overspending.
Talk to us
At Pixal, we combine expertise with a proactive approach to PPC management. Our team stays ahead of industry trends and leverages the latest Google Ads features to enhance your campaigns. By managing the complexities of engagement-based remarketing, we can provide you with data-driven strategies that drive superior results.
Ready to boost your Google Ads performance? Contact Pixal today and let our expert team guide you to better results.