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With lockdown behind us and confidence returning, we are all raring to go again in a quest to make the second half of this year especially good! For you, that...

Every week I review Google Ad accounts. I love it – there’s nothing better for me than digging deep into the data to unpick the untapped areas of opportunity in...

So, you're looking to get started on Google Ads, but you have no idea on where to start. You decide to take a bravery pill and create your first Google...

It’s that time of year again. Christmas is within touching distance! Whilst your main focus for this time of year might be picking out that perfect present for a loved...

Google Ads is an ever-changing landscape. New features are released regularly and it can be difficult to keep up to date with every new update. It’s not unusual to be...

If you ask most people who advertise on Google Ads what Remarketing is, they will describe it as the Ads that run on Google’s Display Network. These are the ones...

Time is a very precious asset! You plan your day out, you make a to-do list, then all of a sudden it’s 5pm and you're only halfway through your list....

With Google Ads, you put keywords into your account that you want to trigger your Ads, so the person searching those keywords can find your company and hopefully become a...

Today, I want to give you some food for thought as to how you implement your remarketing campaigns.   Remarketing on Google Ads essentially allows you to follow your previous...

Google Ad Extensions. What are they, why use them and how can they help your account? Google Ad Extensions are essentially snippets of additional information that you can bolt-on to...